The findings echo recent reports about the growing importance of online reviews and the need for providers to keep track of their web presence and reputation. Doctors are trying tactics like same-day appointment scheduling to appeal to patients’ need for flexibility and convenience.
Online tools have become the go-to spot for many patients looking for a doctor and navigating the healthcare system. The survey of 1,700 adults found that roughly 80% of respondents said they had conducted a health-related online search in the past year.
Patients said they read online provider reviews even after being referred to a physician, and 60% said they wouldn’t book an appointment with a provider that has poor quality reviews.
Read more: Healthcare Dive