Yes, what a world we’re now living in. The potential of AI is only now being realized by a portion of the public. And it’s only in its infant stages. From what we’re told, it will be eminently consequential to humanity’s future.
A New Age for Healthcare
With such importance being imputed to this latest technology, one cannot escape the conclusion that it will be pivotal in the healthcare context, as well. There is a specific version of AI that comes into the conversation here. According to IBM, “generative AI, sometimes called GenAI, is artificial intelligence that can create original content such as text, images, video, audio or software code in response to a user’s prompt or request.”
Generative AI relies on sophisticated machine learning models known as learning model algorithms that simulate the learning and decision-making processes of the human brain. These models work by identifying and encoding the patterns and relationships in huge amounts of data and then using that information to understand users' natural language requests or questions and respond with relevant new content.
In the opinion of some, the advent of GenAI is a welcome addition to the healthcare space, having “the promise of more intuitive, efficient, and cost-effective solutions for some of healthcare’s greatest challenges.” In the view of many, “GenAI is poised to become a critical tool for helping organizations regain their footing.”
With this in mind, Wolters Kluwer, an international information services company, recently surveyed a panel of health professionals, including physicians, nurses, pharmacists, allied health professionals, administrators and medical librarians. Their purpose: to gain real-world insight into how organizations are viewing the GenAI revolution.
The Findings
The new 2025 Future Ready Healthcare Survey Report from Wolters Kluwer Health division, conducted in partnership with the independent marketing research firm Ipsos, reveals that while healthcare professionals widely recognize the transformative potential of GenAI, most organizations are not yet ready to harness its full value. That said, here are just some of the study’s findings:
- 63% of respondents said their organizations are prepared to use GenAI to optimize workflows within departments
- 76% of respondents cited “reducing clinician burnout” as a top priority
- 18% of respondents reported being aware of published policies for GenAI use within their organizations
- 74% of respondents recognize the potential to use technology in professional development and clinical training over the next three years
- 41% of pharmacists and 47% of allied health professionals believe new technologies will bring a reduction in administrative staffing needs
- 52% of pharmacists and 45% of nurses agreed that GenAI will be effective for reducing burnout via improved automation of repetitive tasks
Greg Samios, CEO of Wolters Kluwer Health, sums up this new technology in the following statement:
GenAI has the potential to be a powerful tool for supporting sustainability in healthcare organizations right now, as well as preparing them for a more efficient future. The challenge is developing a strategy that can both optimize the current state in a highly volatile environment and simultaneously equip organizations with the digital capabilities they need to remain competitive over the next several years. Right now, organizations are at risk of falling behind unless they take a more cohesive approach to making GenAI standardized, scalable and impactful.
So, AI is here to stay, and it will only become more instrumental to the success and efficiency of hospitals and other health centers in the years to come. It will behoove decision-makers, then, to determine how and when to deploy these systems in order to optimize operations and patient care.
To download the full report, you can click on the following link: Download The Report.