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Medical Practice Trends to Increase Profitability

August 25, 2015

Increase_profitabilityWhen it comes to increasing the profitability of your medical practice, it is of the utmost importance that you understand which trends to follow. You’ll also need to keep yourself up to date with today’s latest regulations. Here are a few tips you can follow to ensure your medical practice is achieving its full potential in regards to healthy profit levels.

Analyze patient data

First and foremost, you need to be keeping electronic record of your patient data. In fact, this is required by law. Keeping track of patient data easily allows you to adhere to regulations, and it also provides you with the opportunity to analyze the data. You can use these analyses to determine which segmentation of customers who are best meeting the needs of. You can then start targeting these customers within your marketing campaigns, thus increasing your lead-to-conversion rates.

Train your staff members

If you’re deploying a highly-touted HR software to increase your profit levels, you’re not going to produce a single penny in profits if your staff doesn’t know how to properly use the software. This is why employees should be well trained in all practices that they perform. Yes, they may involve investing thousands of dollars into training courses, but when it comes to end-of-year-total-profits, the calculations will likely be in your favor. Not only does training teach your workers how to better perform their roles, but it also ensures operational efficiency and allows your workers to feel more comfortable within their positions.

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Implement a no-show fee

Life happens, and as a physician you likely know this better than anyone else. There’s no predicting when a child will come down with the flu or break an arm, but still yet, structure must be maintained in your office. Because of this, it’s imperative that you enforce some type of no-show fee. The first two no-shows can be for free, but any more no-shows should be charged for. Not only will this improve the workflow of your office, but it ensures that patients who are waiting for your services receive them in a timely manner; this in itself keeps patients coming back, which increases your overall profit levels.

Don’t let co-payments slip past you

There are many patients who make it to their doctor appointments only to discover they don’t have the funds on them to make their co-payment. And while showing up for the appointment is an accomplishment in itself, it’s still important that you collect co-payments. Keeping this in mind, you should never let a patient get away with not making co-payments more than three times. Anything more than this will eat into your profits.

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Evaluate your practices

Lastly, one of the best ways to increase profitability is by evaluating your practices for inefficiency. From patient intake times to allergy shot administration, there are likely many practices that aren’t performing at their highest rate of efficiency. With today’s technological advancements, you can rest assured that no matter where the inefficiencies are taking place, there are affordable solutions. To implement these solutions, however, you first need to recognize that they are needed, thus being the reason that efficiency inspections are performed on a monthly to biannual basis.

Increasing your medical office’s profit levels is not going to happen overnight. It involves creating an office culture that prides itself on first-class customer service and high rates of efficiency. As you start to integrate time-efficient strategies into your work ethics, you’ll quickly see that they produce profit-increasing benefits.


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