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How medical practices can leverage content marketing

October 3, 2019

Ten years ago, medical practices could count on new patients coming from physician referrals and word of mouth marketing. Today, patient acquisition is much more complex and nuanced.

Skyrocketing healthcare costs and high deductible health insurance plans, along with the evolution of technology, are causing the healthcare industry to shift and evolve like never before. Kaiser Family Foundation (KFF) reports that 43% of adults with health insurance have difficulty affording their deductible, and 29% of Americans report problems paying medical bills. As many as 27% who have issues affording healthcare have delayed or skipped care due to costs in the past year.

These financial realities have reshaped the way Americans perceive healthcare and led them to become consumers of the industry.

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