Regardless of the type of business you have, marketing is a major aspect of ensuring that it prospers. This is especially true when it comes to managing a medical practice, despite what many people may believe. Not only do you have to market to perspective customers via the internet, but with the mobile age in full-swing, it is necessary to reach those perspective customers, as well. Since many consumers access the internet solely through their mobile devices, by not marketing to this category of people, you could be missing out on numerous possible patients. Here are some easy tips for improving your marketing strategy to the mobile audiences out there:
Create mobile-friendly emails
Even perspective customers that don’t exclusively access the internet through their mobile devices can really appreciate the ability to easily view emails while on-the-go. Then may be too busy to read emails on a computer, or simply prefer the convenience of using their cell phones. Therefore, if you create short emails that contain your brand name near the top, then you will experience greater success. It’s also important not to forget to include a call-to-action message early on.
Create a specialized mobile website
It’s a fact that websites created to be viewed on a computer aren’t easily viewed on mobile devices. If you want to prevent frustration and possible loss of potential new patients, then you should create a mobile version of your website. It may sound time-consuming and complex, but it’s actually quite simple. You can hire a company that specializes in creating mobile websites, or if you’re tech savvy, you might prefer to search for instructions for creating a mobile version of your practice on your own.
Create a mobile ad targeting your audience
If you’re an Ob/Gyn, then obviously you want to target women. You should then create mobile ads specifically for women. To create targeted mobile ads, you may need to consult with a company that specializes in creating custom ads for mobile devices. These companies are easy to find, and all you have to do is conduct a bit of research to find the best choice for your specific needs.
Use SMS as convenient reminders
Your patients, just like everyone else, have busy lifestyles. One way that your practice can help these busy patients to remember their appointments at your clinic is by sending an SMS. Not everyone likes receiving reminders by phone, but an SMS is often preferred by a majority of people. SMS is also a great way to remain connected with your patients, as you can easily ensure that their needs are being met.
Maintain an updated online listing
A majority of people seeking a new doctor will search for information about perspective choices online. This is why it is vital that you ensure that your listing online is updated. It is especially important if your practice has moved, changed its phone number, or made other changes that could affects how patients contact you. It’s quick and easy to go online and update this information.
You may also be interested to read:
How to Use Social Media for Medical Practice Marketing
Subscribe to a text message marketing service
When marketing to mobile audiences, it’s important to remember that most people that rely on their mobile devices a majority of the time prefer text messages. By creating a text message marketing service, you can increase the success of your campaign. It’s easier to create an automated text message marketing campaign than you might believe. By seeking the assistance of a company specializing in this service, you can ensure that your campaign is as successful as you desire.
As you can see, it’s not difficult to improve your mobile marketing strategy. By including perspective mobile users in your marketing campaign, you can increase your chances of reaching this audience and possibly adding even greater amounts of patients to your practice. Reaching out to the mobile audience by following these useful tips is not only smart, but it could prove to be very lucrative to increase medical practice revenue.
M-Scribe – As a complete Revenue Cycle management (RCM) company has helped many practices to come up with marketing strategies to improve patient communication and making practices popular in their local demographic area. Contact us today at 888-727-4234 or email me @ firstname.lastname@example.org for a free evaluation of your practice specific marketing needs.