Beyond Billing: Rethinking Revenue Cycle Strategies for Lasting Growth

In today’s complex healthcare environment, Revenue Cycle Management (RCM) is foundational—but it’s no longer sufficient on its own. Practices that rely solely on billing and collections are missing critical opportunities to enhance revenue, improve compliance, and streamline operations. 

 

To build a truly successful and sustainable practice, providers must think beyond billing—adopting a holistic, data-driven approach that touches every operational point. From system design to payer contracts, documentation to automation, real revenue optimization happens when every aspect of the business is aligned and working in concert. 

 

 

Beyond Billing: Rethinking Revenue Cycle Strategies for Lasting Growth
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This includes more detailed steps such as:

 

  • Taking a Holistic Lens: Rethinking the RCM Process – evaluating every component of the charge entry and billing process 
  • Learning Your Business in Depth – fully understanding the financial mechanics behind a practice’s performance  
  • Attaining operational clarity and financial health – gaining a clearer understanding of their business mechanics and uncover opportunities they may never have considered—from billing for overlooked services to optimizing pricing on low-margin tests 

 

Lisa Johnson, VP of Operations Support at Coronis Health, shares insights from her years of experience on how to adopt a more comprehensive, strategic approach to operational and financial success. 

 

At the core of the article, a three-phase approach is outlined for going Beyond Billing when evaluating a practice.  

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